May 17th, the 9th China (Shenzhen) International Cultural Industries Fair was held in Shenzhen Convention & Exhibition Center. Foshan New Media Park, the first professional park of new media industry in Guangdong Province, graced the 9th ICIF with “Ceramic Town Omni Media” and “Foshan New Media Technology”. The Global Art Ceramics E-Exhibition Hall (www.taocihall.com), Cloud Promotion System 5.0, Ceramic Cloud Mall (www.taociyun.com), Website of Ceramic Town Weekly (www.fstcb.com) and CTW on Wap were exhibited. This year, the 9th ICIF focused on the exhibition of creative design, press and publication, media and animation, intangible cultural heritage, painting and calligraphy, arts and crafts, and highlighted on “culture + creativity”, “culture + technology”, “culture + tourism”, “culture + finance”.
The theme of Cultural Industries Hall (Hall 1), the biggest hall in the center, was “culture + technology”. It demonstrated more than 70 products combined culture with technology from over 60 enterprises, including the Global Art Ceramics E-Exhibition Hall (www.taocihall.com) and Cloud Promotion System 5.0 from Foshan New Media Technology Company.
Cloud Promotion System 5.0 is a tailor-made product for exhibition and publicity of tile enterprises, sanitary wares enterprises, furniture enterprises and textile enterprises, witnessing a new Digital Marketing Era has come. This system is the best example of upgrading the traditional industries with new media technology: it combines the newest network applications, breaks through the traditional marketing models and transforms the showrooms into digital ones. Take house decoration for example, consumers are able to change tiles by DIY easily for different styles. And the effects of all those decorations can be seen through the system immediately, which greatly broadens the connotation of house culture. Cloud Promotion System 5.0 can be applied to sales-oriented enterprises, like selling ceramics, sanitary wares, furniture, textile and real estate; to travels as well as to sharing life experiences, thanks to its powerful function of sales support, data record and publicity presentation.
An in-depth survey shows that, Cloud Promotion System 5.0 reduces the high cost of the traditional marketing models, opens up more marketing channels and increases ways of classified display by providing services platforms-Cloud Experience, Cloud Search, Cloud Feedback, Cloud Sync and Cloud Recognition-to meet different customers’ need. So far, the number of our users has been more than 40 since the system launched in December 2012, and the system becomes more and more popular.
 “Ceramic Town Omni Media” Exhibition Stand in Press and Publication Hall (Hall 7)
 Mr. Sun Shoushan, Deputy Director-General of the State Administration of Press Publication Radio and Television, came visit the “Ceramic Town Omni Media” Exhibition Stand in Press and Publication Hall (Hall 7).
It is a display and sales platform which integrates local ceramic art resources in Foshan City and those in the rest of the world together online. This platform shows the art ceramics in 3D in a way of digital publishing. It also encourages ceramic college students to start up their own companies and helps them fulfill their dreams, by establishing professional malls for pottery masterpieces and gift customized services.
Www.taocihall.com is an innovative means of communication: it made ceramic online purchase possible and easy; it effectively enhances the brand awareness of Foshan ceramics, especially Shiwan art ceramics, domestically even globally. Help Note: Shiwan is a sub-district in Foshan City of Guangdong Province.
Www.taocihall.com is also an interactive online platform, dedicated to ceramic enthusiasts, cross-language, cross-border and cross-time. Online transaction includes: 1. Pottery works customization-Customers can keep the collection of works they like and customize the works online, moreover, they can even contact with the potters to make the works according to their idea. 2. Gift design and customization-Customers could customize gifts then the designers will provide drafts on different themes, such as New Year gifts, business gifts, etc. After the customers choose any of the drafts and pay, the transaction is valid. 3. College students’ ceramic malls-Professional malls have been established to encourage ceramic college students to start up their own companies and help them fulfill their dreams.
 Mr. Li Xinliang (L3), Chairman of Foshan New Media Park, presented the Cloud Promotion System 5.0 in front of Mr. Fang Jianhong(L2), Director of Department of Culture of Guangdong Province. During the 4-day exhibition, both “Ceramic Town Omni Media” and “Foshan New Media Technology” Exhibition Stands gave deep impression on the audience.
（Translated by Robyn Deng） |
